Alaf Azam Khan

Scope: Engineering + Product (Merchandising) | Team: ~40 | Reported to: CTO & CEO

Scope: Leads both Engineering and Product for Increff's Merchandising platform — a new product line owned end-to-end. Building a next-generation retail merchandising analytics platform: a one-stop, highly customizable, high-performance solution for configuring any retail workflow, powered by Increff's algorithms and AI agents. Driving the evolution of the Increff Merchandising System from 10→100 customers, and architecting the next platform to scale toward 10,000.

• •Promoted to Director of Engineering & Product (Jan 2026), leading a combined engineering and product organization of ~40 for Increff's Merchandising platform and reporting to the CTO and CEO.
• •Owns a new product line end-to-end: a next-generation retail merchandising analytics platform — a one-stop, highly customizable, high-performance solution for configuring any retail workflow, powered by Increff algorithms and Increff AI agents.
• •Driving the evolution of the Increff Merchandising System from 10→100 customers, while architecting the next-generation platform to scale toward 10,000 customers.
• •Embedding AI agents and Increff's algorithms natively across merchandising workflows to make configuration self-serve, faster, and more predictive for retail clients.
• •Unified engineering and product under a single mandate, setting end-to-end technical architecture and product strategy to reduce hand-off friction and accelerate delivery.

Team: 25 | PMs Managed: 3 | Products: 6+ | Reported to: CEO

Scope: AI-driven Product Leader who established and scaled the Product Management function at Increff. Defined the product vision and roadmap for a suite of 6+ SaaS products — including WMS, OMS, SFS, Omnichannel Fulfillment, LMS, and BI systems — serving 100+ retail clients (~$10M ARR). Championed the integration of AI and data intelligence across product lines to drive automation, predictive insights, and operational scalability.

• •Established and scaled the Product Management function at Increff, driving product vision, roadmap alignment, and cross-functional delivery across a $12M ARR SaaS suite spanning WMS, OMS, SFS, and analytics products.
• •Spearheaded the end-to-end vision and execution of WMS2, Increff's next-generation warehouse management platform—leading a strategic architectural shift from serialized to non-serialized workflows, unlocking new regional GTMs and expanding addressable market.
• •Implemented an AI-first culture across product workflows, deploying custom AI copilots for PRD creation and UI prototyping (via Cursor), cutting prototyping time by 50% and accelerating design-to-code delivery by ~70–80%.
• •Led strategic client implementations for enterprise retailers (Meesho, Al-Abdul Karim, ModeInk), driving ₹3M+ MRR through end-to-end solutioning, implementation planning, and C-level negotiation support.
• •Redesigned sprint planning using data-driven bandwidth allocation (e.g., 41% onboarding, 39% bugs, 12% architecture), improving on-time delivery from 60% → 85% and cutting critical unplanned requests by 80%.
• •Introduced a ROA-driven (Return on Attention) prioritization framework, aligning Sales, Success, and Engineering on unified focus areas—eliminating urgent-critical feature asks and improving roadmap predictability.
• •Championed AI-powered PM and engineering efficiency, integrating prompt libraries, prototyping assistants, and automated documentation into core workflows to institutionalize AI use in product operations.
• •Hired and mentored 3 APMs into independent PMs, scaling the product organization to manage 6+ products autonomously and improving PM-to-engineering throughput across teams.
• •Led cost optimization initiatives, streamlining cloud infrastructure and eliminating redundant services worth ₹1M annually, maintaining 99.9% uptime while supporting 8M+ monthly orders.
• •Established pre-sales and onboarding teams from scratch, defining processes and success metrics to ensure predictable, scalable enterprise client go-lives.
• •Modernized product delivery and process governance, implementing data-backed decision frameworks and sprint hygiene practices that improved team velocity, transparency, and leadership visibility.
• •Standardized product hiring and evaluation frameworks, conducting 60+ PM and technical interviews and improving hiring velocity by 25%.

Team: 15–20 | Reported to: CTO

Engineering Leader for entire fulfillment suite of products that has Warehouse, Order and Store management systems. Responsible for ideations, prioritization, roadmap, and delivery of the products. Later established the product management function at Increff.

• •Architected complex feature suite including Order Splitting, Async Inventory allocation, Virtual Combos, and Expiry Workflows that increased inventory utilization and unlocked significant TAM expansion for Increff, resulting in new clients and increased order volumes.
• •Built the foundational versions of Increff's Order Management System (OMS) and Store Fulfillment System (SFS) as independently sellable products, now used by 50+ and 10+ clients respectively.
• •During covid crisis, joined sales efforts to help demonstrate product capabilities and support closing critical deals during challenging market conditions.
• •Developed specialized demo tool for sales team that eliminated scanning data management issues, reducing demo errors by 50% and accelerating conversion rates.
• •Facilitated structured agile ceremonies including daily standups, weekly prioritization, support issue meetings, and architectural discussions, ensuring smooth sprint execution and delivery.
• •Revamped SDLC processes that increased sprint velocity by 10% through improved planning methods while creating greater visibility across engineering teams.
• •Conducted 30+ enterprise client interviews to identify pain points and growth opportunities, synthesizing findings into a comprehensive strategic roadmap.
• •Successfully transitioned from engineering to product management, establishing requirements frameworks and prioritization processes that improved delivery predictability by 15%.

Team Size: 5-10 | Managed: 3-5 | Reported to: CTO

Team Lead for Warehouse and Order Management System (WMS & OMS) Product. Led architecture design, system design, coding standards, product delivery, and technical documentation.

• •Architected and implemented inventory tracking system that maintained 99.9% accuracy across millions of SKUs, becoming a key selling point for enterprise clients.
• •Owned the design and implementation of complex Order Management System (OMS) features, including multi channel inventory updates, buffer inventory, ERP integration framework, Logistics Integration framework.
• •Ensured Test Driven Development (TDD) and Code Coverage (90%) with over 1000+ unit tests for all the code written in my modules.
• •Designed database schema and API endpoints for WMS core modules (gate entry, receiving, cycle counting, audit, b2b packing), ensuring scalability from thousands to millions of daily transactions.
• •Created comprehensive technical documentation and coding standards that reduced onboarding time for new developers from 4 weeks to 2 weeks.
• •Led technical implementations for 10+ key clients from pre-sales through production launch, customizing solutions for specific warehouse configurations while maintaining core codebase integrity.
• •Actively involved in campus recruitment initiatives, representing the company at approximately 10 universities to identify and attract top talent.

Team Size: 3-5 | Reported to: CTO

Part of the Warehouse and Order Management System (WMS & OMS) product team, actively involved in the full software development lifecycle from design to development to deployment and to onboarding new clients.

• •As an Engineer, contributed to the development of the core Order Management System (OMS) solution, gaining hands-on experience with Java and scalable system design.
• •Owned the implementation of multiple Increff services like MDM / Inventory Management, OMS, Channel Integration Management, etc.
• •Actively participated in the full SDLC, learning through practical application and iterative development.
• •Contributed to team efforts in setting up the testing framework and rallying team for taking code coverage to 90%, gaining exposure to collaborative development workflows.
• •Gained initial experience in writing microservices, deployments, optimising DB queries, debugging with a focus on continuous learning and improvement.
• •Independently identified and resolved all production issues for my assigned modules, demonstrating strong problem-solving abilities.